Strategic Writing, Storytelling, and Communications
Effective communication that resonates with the intended audience is about clarity, composure, and connection.
Sponsorship Proposal Writing
Mid-Town Ford & DASCH
Developed and executed a roadmap to take a student-led publication from campus-niche to a recognized name in Manitoba’s arts scene. I connected high-level goals — like earned media, Spotify growth, and LinkedIn engagement — to a tactical execution plan that built real brand legitimacy.
Key skills:
Strategic planning: Data-driven SWOT and roadmap design
Audience research: Identifying and reaching key stakeholders
Media relations and pitching: Aligning the brand with local media outlets
CreComm 2026 Award Ceremony
As Team Lead for the Sponsorship and Fundraising Committee, I directed the strategy that doubled the event's previous fundraising record. I secured high-impact partnerships, including Botanical PaperWorks and 13 others, by aligning the event's sustainability theme with each partner's corporate values.
Key skills:
Leadership & Team Management: Leading a high-performing fundraising committee.
Strategic Fundraising: Doubling budget targets through proactive outreach.
Relationship Management: Securing in-kind support and long-term industry partnerships.
Strategic Communication Plan
Working Draft magazine
Developed and executed a roadmap to take a student-led publication from campus-niche to a recognized name in Manitoba’s arts scene. I connected high-level goals — like earned media, Spotify growth, and LinkedIn engagement — to a tactical execution plan that built real brand legitimacy.
Key skills:
Strategic planning: Data-driven SWOT and roadmap design
Audience research: Identifying and reaching key stakeholders
Media relations and pitching: Aligning the brand with local media outlets
National Award Recognition
Working Draft magazine
communications tactic
News Release
Wrote and distributed the release announcing Working Draft’s #1 national ranking at the 2025 COPAs. I positioned a student magazine as a powerhouse that outperformed national outlets like the CBC, validating the brand on a national stage.
This was a tactic leveraged in the communcations plan that secured us three earned media features in two months.
Key skills:
News Writing: Sharp, professional copy for media distribution.
Brand Positioning: Leveraging "earned media" to boost reputation.
Media Relations: Managing external messaging and credibility.
Speaking Notes
The Winnipeg Chamber of Commerce
“Reconciliation for Business”
Crafted high-stakes remarks for the Winnipeg Chamber of Commerce. By using a personal BMX anecdote as a metaphor for "hesitation," I turned a complex corporate topic into an authentic, human-centric narrative with clear calls to action.
Key Skills:
Speechwriting: Creating engaging narratives for executive leadership.
Strategic Storytelling: Simplifying complex issues through metaphor.
Executive Communications: Preparing speakers for high-profile events.