Strategic Writing, Storytelling, and Communications
Effective communication that resonates is about clarity, composure, and connection.
Developed a roadmap to take a student-led publication from campus-niche to a recognized name in Manitoba’s arts scene. I connected high-level goals — like earned media, Spotify growth, and LinkedIn engagement — to a tactical execution plan that built real brand legitimacy.
Key skills:
Strategic planning: Data-driven SWOT and roadmap design
Audience research: Identifying and reaching key stakeholders
Media relations and pitching: Aligning the brand with local media outlets